There’s this myth in the startup world…
Many will tell you that there’s no such thing as steady, sane and predictable growth.
That as a founder you need to grow comfortable with the high peaks and low valleys that make your spreadsheets look more like the blueprint for the next six flags theme park than an actual balance sheet.
But after falling victim to this myth many times over (and recovering)…
… I’m here to tell you that it doesn’t have to be that way.
And the way to create predictable growth in your company is to install a powerful growth engine, and then consistently invest in the core activities that fuel it.
Now the first two cylinders of the growth engine may be obvious (although their specific roles are often confused)…
But the THIRD (shared at 1:43 of the video) is something that I rarely see entrepreneurs leverage to its fullest potential.
Which is a shame, because when you commit to it, it makes the first two (sales and marketing) so much easier.
That, and the activities you can do to support it (ie. writing hand-written cards and rewarding loyal customers with surprise bonuses)… are some of the most enjoyable and fulfilling things you can do as a CEO.
Curious?
Give it a quick watch to make sure you’re getting the most out of your growth engine…
… and then leave a comment below sharing some of the fun and creative ways you plan to “install” the elusive third cylinder of your growth engine.
To firing on all cylinders…
… and profiting faster!
Exclusive Bonus: Download my Growth Guide: The Top 7 Apps I Use To Growth Hack My Startups.
