What is it?
How do you know it’s working?
How do you pick the right strategy?
When I started my very first web company – MaritimeVacation.ca – I tried EVERYTHING.
Sponsored Newsletter -> Check.
PPC Ads -> Check.
Guest Blogs -> Check.
Partnerships -> Check.
Since then, I’ve pretty much tested EVERY marketing channel out there, either personally or through one of my coaching clients.
Now before you get all excited to learn THE best strategy, let me share a secret with you.
It’s not about the channel… it’s about the process you use to test the channel.
In this video I share with you the 4 step marketing testing framework I’ve used to build Growth Engines that have helped me rapidly scale my companies while my competitors fidgeted and fumbled with every new marketing tactic to hit the twitter feed.
If you skip step #2, it’s like driving with your eyes closed.
At a high level, here’s the framework:
1. Traction Bullseye
2. Tracking
3. Strategic Sprints
4. Amplify
Just by starting off and selecting the right marketing channel that plays into your strengths is a game changer.
After you watch the video be sure to leave a comment letting me know how you’ve thought through your marketing, and what’s working for you TODAY?!
This is your chance to give back to the community by sharing your best strategies.
Can’t wait to hear from you.
