Can you explain your business to someone who’s outside your industry?
That’s been the benefit of having a father who has no clue what I’ve done for most of my career :).
It’s also helped me learn how to explain my company’s benefits to a new customer.
One way to do that in a scalable way is to use live chat on your business site.
A few months ago I was in the middle a of a big sales project and I had chat setup on the page.
After a few days, I finally decided to dive into the trenches.
The experience blew my mind.
Helping leads become buyers became addictively satisfying.
I could watch in real time as the prospects I was chatting with, would gain the courage and reassurance to finally hit “buy”.
Here’s what happened next, and the 7 strategies that I’ve taught others who use live chat for sales on their website.
The big ideas can be summarized in this list:
- How to intro
- Response times
- Focus on result
- Simplify benefits
- Easy to buy
- Linkability
- Speed keys
If you’re asking me what tools you should use, I’m going to recommend Intercom.
Why?
I’m an investor :)…
… but for real, it’s beautiful.
I’d also encourage you to install TextExpander to speed up your chats.
So, are you going to give it a try?
If so, leave a comment with your experience after your first chat!
I would love to hear more, and I might even scoot over to your site to say hello 🙂
Have an amazing day!
