When I was building Flowtown, we had 10,000 customers…
… and we were losing 100% of them every 8 months.
Literally, all of them, GONE.
It felt like we were chasing our tails.
Adding net new customers in the top of the funnel, just for them to churn out the backdoor.
But when I realized WHY we lost all those customers…
… I felt like a fool.
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Churn is a SaaS founder’s #1 kryptonite.
If you haven’t heard of the “Growth Ceiling” equation, be sure to watch the video.
Believe it or not, this happens to just about every founder:
“Dan, I’m adding so many customers every month; why isn’t my revenue growing?”
And most times, it’s because they don’t monitor the number of customers they’re losing every month.
If you lose more customers than you add, you’re never breaking that growth ceiling…
…I mean, it’s just math.
In today’s video, we talk about:
1. The right way to look at your MRR so you can nip churn in the bud.
2. How to use the Cancellation Capture Flow to get customers to TELL YOU what to fix to keep them.
3. Why your onboarding is affecting your churn more than you know.
This video is going to help you bust through that growth ceiling!
Let’s get into it.
