Last week I had a call with Jamie.
Jamie was excited about his startup idea.
He even went as far as building a fully functioning product.
It had a great marketing site and a decent looking pricing page.
Now, when I looked at the pricing I knew something was off.
He wasn’t charging enough to build a Growth Engine.
The prices were less than $10 dollars per month AT THE HIGH END and it was a business to business SAAS product.
There’s no way he’d be able to acquire customers on that little revenue.
So I asked about customers – very few (I’m guessing < 10).
Then I asked how long he’d been working on the startup for?
3 years!?!
Wow… what had he learned in that time? What progress did he make other than building features?
Very little.
Here’s why I know Jamie is wrong, and you’re wrong about your startup.
Because we ALL are.
It’s one of my core beliefs when starting a business.
I know I’m wrong about some aspect of the business model.
Which part? I don’t know… but that’s the starting point.
In this weeks video I want to share with you 3 strategies to help you avoid false positive validation and get customers faster.
I go over 3 strategies that will help you generate revenues FASTER! Here they are…
1. Clickable Prototype
2. EAP Strategy
3. MEVO
I shared these with Jamie to help him reset his roadmap and use these strategies to fix his product positioning AND business model.
Strategy #3 alone would have saved him years of going sideways not making any progress.
Now it’s your turn… what assumption about your business did you have that turned out wrong? Leave a comment with your story here!
Here’s to learning fast!
