I LOVE competition.
It fires me up.
A few years ago while I was building Clarity.fm, Google suddenly announced that they were launching a competing product. (read till the end to see what happened)
I can’t tell you how many friends messaged me with the link sharing their condolences…
… as if it was game over???
RIP Clarity.fm
Umm.. not so fast.
F-that!
Here’s the question I ask myself every time I discover competition in my space:
“Do they care more about solving my customers problems than I do?”
If the answer is no, then who cares.
No one at Google really, truly, DEEPLY gave a damn about helping entrepreneurs connect with other experts over the phone to solve their problems faster.
NO ONE. Still to this day, very few others share my level of enthusiasm
Why?
Because entrepreneurship literally saved my life.
That being said, other than “caring more” there are a few key strategic ways to compete against the big dogs.
In today’s video, I cover the The 5 deadliest “slingshots” you get to aim between the eyes of the Goliaths of your industry.
For me, competing comes down to making smart strategic moves… here are the 5 that I go deep into:
1) Pick a Niche
2) Great Story
3) Product Hook
4) Customer Service
5) Transcending Vehicles
Many founders forget how powerful stories are.
“Whoever tells the best story wins.” ~ John Quincy Jones
That’s why it’s the second strategy.
What I would love to hear is how you’ve fended off bigger, better-funded competition?
Did you work backwards from the customer?
Did you double down on a niche?
Did you steal their employees? 🙂
I’m just curious … leave a comment below with your top tips for the community and I’ll be sure to read / respond to everyone.
Have an incredible week!
