Do you have a friend who keeps failing in business? No matter what they start, it ends up in flames and burns down everything they’ve ever built in the process? It’s a sad reality for many founders. But it’s also one they could’ve fully avoided with the right risk assessment strategies. Cause here’s the problem… Every time they start a
Want to know the secret to building a profitable consulting/agency business? It’s simple… … and once I tell you, you’ll be looking for it everywhere. It’s the methodology. Here’s what I mean… … if you do any consulting, and you’re just charging for the service (coding / design / copywriting, etc) then you’re getting paid for the hour. If you
Want to know why building a tech startup is TWICE as hard as opening a restaurant? It’s because both the product AND the market are unknown. They need to be figured out… … for a sushi restaurant, you just need to know if people in your city eat sushi – which most do. So the risk is only in building
I can’t work with you until I work with you. It’s a hiring concept I initially adopted from marketing legend, Seth Godin. A few years back I had the privilege to sit down with Seth to review some of the strategies I was using to vet experts inside of Clarity. And that’s when he shared his ground breaking philosophy on
“Nothing happens till a sale is made.” ~ Thomas Watson If selling makes you cringe then this video is for you. The #1 challenge I help founders overcome is their ability to SELL. Sell their product to customers. Sell their story to investors. Sell their company to key hires. No matter how you look at it, selling is a crucial
MARKETING! What is it? How do you know it’s working? How do you pick the right strategy? When I started my very first web company – MaritimeVacation.ca – I tried EVERYTHING. Sponsored Newsletter -> Check. PPC Ads -> Check. Guest Blogs -> Check. Partnerships -> Check. Since then, I’ve pretty much tested EVERY marketing channel out there, either personally or
You probably have tons of startup ideas floating around in your notebook. All begging for your attention – hoping for the day you’ll double down, gather the courage, and bring it into the world. But what stops you ISN’T a lack of courage. It’s a lack of decisiveness – all caused by an overwhelming anxiety that the idea you chose
Here are 3 ways the word “Pivot” is often misused: 1. Used to describe a failure 2. Used to describe a full restart 3. Used to describe a new focus The word pivot requires that you keep one foot planted in the core idea… and then you take the other foot (your product focus) and focus on a new strategy.
Are you between companies and struggling to find your next big idea? Or maybe you’ve got an idea but don’t think it’s very good… … or perhaps you’re still working a 9-5, desperately searching for THE idea that will convince you to quit your job and take the big leap? If that’s you, then I’ve got you covered. I just
Nothing frustrates me more than a founder using Freemium – not charging – as a business model without understanding the mechanics behind it. Why do they do this? Simple. It’s safe! Without charging for their solution, they don’t have to feel bad when people don’t buy, because the barrier to sign up is low. It sucks because it slows the
