
Unlocking the Wisdom Economy: Insights from a Best-Selling Author and Master Speaker
What’s the most important thing in business? Your offer? Happy customers? Cashflow? Or is it leadership? Innovation? Talent? When I asked Richard Branson that question over dinner at his retreat in Verbier, his answer was simple… “It’s the brand” Ok. Great. Got it. Makes sense. “But wait, it can’t be that easy right?” “There must be something else?” “No, it’s