MARKETING! What is it? How do you know it’s working? How do you pick the right strategy? When I started my very first web company – MaritimeVacation.ca – I tried EVERYTHING. Sponsored Newsletter -> Check. PPC Ads -> Check. Guest Blogs -> Check. Partnerships -> Check. Since then, I’ve pretty much tested EVERY marketing channel out there, either personally or
Here are 3 ways the word “Pivot” is often misused: 1. Used to describe a failure 2. Used to describe a full restart 3. Used to describe a new focus The word pivot requires that you keep one foot planted in the core idea… and then you take the other foot (your product focus) and focus on a new strategy.
Nothing frustrates me more than a founder using Freemium – not charging – as a business model without understanding the mechanics behind it. Why do they do this? Simple. It’s safe! Without charging for their solution, they don’t have to feel bad when people don’t buy, because the barrier to sign up is low. It sucks because it slows the
The other week I had the privilege of having Greg Crabtree, the author of Simple Numbers, over to my house for dinner. What I love about Greg is how he simplifies everything down to its core essence… … or a farm analogy 🙂 I absolutely love the way he teaches and tells stories. He’s from Huntsville, Alabama and grew up
Want to know what the top 250 SaaS companies do to win deals? I’ll get to that … … but let’s start with a story. When I was building Flowtown, we decided to move from a self-serve model (low touch / no touch), to a lightweight sales process. We hired sales people (called them customer success) to reach out to
Have you ever used Dropbox? What about MailChimp? Freshbooks? If so, there’s a good chance it didn’t cost you anything to use them. Want to know why?
How do you get more customers for your startup when you don’t have any money to spend on marketing? That’s the ultimate question… … and I have the answer.
How do you create a brand that stands out in your market? A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it? That’s what I tackle in this week’s video. It all comes down to your brand.
MaritimeVacation.ca was my first company. In hindsight it should’ve been a huge success since it was a vacation rental website. Yep, like AirBNB or VRBO. And with the first mover advantage (I started it in 1999) I should’ve been primed for success. But I wasn’t.
Do you hate shady internet marketers as much as I do? Thought so… truth is, most of them are just peddling crap. What’s crazy though, is some of them are KILLING IT online. Why?
