If you haven’t heard of remarketing then you’re wasting your marketing dollars. The concept is simple, when someone visits your website or blog, you “tag them” using a simple code snippet (provided by Facebook, Google, YouTube, Twitter, etc), then you’re able to target that person with ads from your company as they navigate around the internet or on that social
There’s a great quote from the brilliant management consultant, Peter Drucker, which really summarizes what I’d like to teach you today: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter Drucker If you have 100 customers, there are probably only 10 who are actually amazing
Building a two-sided market is probably the hardest thing you can build as an entrepreneur. It’s so hard that a few weeks ago, I organized a Marketplace Founders Dinner because I felt like there needed to be an “AA type meeting” for providing support to those founders :). I don’t know if you know what a marketplace is, but it’s
Launching your startup is probably one of the most important things to get right so you get as much momentum going in the beginning and have as many people as possible show up to use your product or service. I have been starting companies now for 15 years, and one of the things that I’ve really tried to figure out
This morning I went for a run with a good friend and we were talking about online businesses. He’s an amazing teacher and gets asked all of the time to speak and help others due to the success he’s had in his classroom. So I said, “You should just publish your stuff online and sell it, so that it opens
Did you know that the highest paid profession in America is professional speaking? Speakers can earn between $5,000 and $10,000 for a 20 minute keynote presentation. It’s the reason why great entrepreneurs know how to get up and share their message. They indirectly get “paid” by moving employees, partners and communities to engage with their business in a way that
“Marketing is the price you pay for being unremarkable”~ Robert Stephens, founder of the Geek Squad. That quote cuts like a knife because it’s a simple reminder that we can all be doing more to standout in our businesses. The picture above is of Renee and I in New York after we got custom hats made by Satya Twena who raised
Easily one of the best answers to how teams should go about coming up with & testing growth hacking strategies that will work. By Sean Ellis (the creator of the term Growth Hacker) Honestly, I’m not sure how much we can really help each other. Every opportunity is unique and in my experience total immersion in the customer base is
