There’s this myth in the startup world… Many will tell you that there’s no such thing as steady, sane and predictable growth. That as a founder you need to grow comfortable with the high peaks and low valleys that make your spreadsheets look more like the blueprint for the next six flags theme park than an actual balance sheet. But
Do you consider yourself to be an expert in your field? So many founders that I meet aren’t shy to make that claim. And like them, perhaps you’ve also paid your dues, put in the time, and built something awesome. But unless the market actually PERCEIVES you as an authority on that topic, all that hard-earned domain expertise isn’t providing
By now I’m sure you’ve heard that storytelling plays a HUGE part in your marketing. And with good reason. Done right, storytelling has the power to attract investors, create raving fans, crystallize your team and puts extra zeros on your bottom line. Key word: Done right.
Have you ever tried shooting a video of yourself?.. or better yet doing a live Periscope session? I still remember when my good buddy Alex challenged me to shoot a weekly video… … the plan was to try it for 2 months. That was over 8 months ago and I haven’t looked back. Was it weird sitting in a room by myself
Getting your first 1000 customers is no different than getting your first 5,000 or 1,000,000 customers. It all comes down to a few key strategies…
So I’m sitting in the waiting room for 45 minutes and I can’t believe I’m still here. I’m the kind of guy who hasn’t touched a piece of physical mail in 7 years because I find it super inefficient. (Shoutout to Lisa who helps me with my mail… she’s A-W-E-S-O-M-E!) But then I realize – I’m not here just for the haircut.
On Nov 7th, 2013 I walked into the speakers lounge at the Growth Hacker Conference and met Andy Johns (@ibringtraffic) for the first time. Andy worked on growth teams at Facebook, Twitter, Quora and now was at WealthFront. He’s one of the “Original Gangsters” (OG’s) in the growth space – just read his Quora answers to get an idea of the quality
Building an audience BEFORE you launch is something that I’ve done for every one of my companies and is a question that I get asked about all of the time. There’s this misconception that people think that if you can launch a product – then you’re automatically going to have success. “If you build it, they will come” is NOT
In 2010 I was visiting a friend at Twitter and got introduced to Josh Elman who had recently been hired to help improve Twitter’s onboarding experience. What I learned that day forever changed my thoughts on how I look at building product.
When I first moved to San Francisco I spent the first year immersed in startup marketing. I believed that regardless of the company I eventually started, that as long as I understood marketing I would be widely successful. Man was I wrong.
