[Escape Velocity] – Episode 16 – Jon Miller at Engagio
Back when SaaS was still a new word (circa 2006), Jon Miller started Marketo, a software product that gave businesses an end-to-end view of their customer’s journey. The technology was revolutionary. No longer was a marketing team just collecting leads to give to the sales team… …but businesses were able to track and optimize every touchpoint. From ads, to website