(Free SaaS Resource) The SaaS Metrics Dashboard: Is Your Company Growing The Way It Should Be?

[Escape Velocity] – Episode 16 – Jon Miller at Engagio

Back when SaaS was still a new word (circa 2006), Jon Miller started Marketo, a software product that gave businesses an end-to-end view of their customer’s journey. The technology was revolutionary. No longer was a marketing team just collecting leads to give to the sales team…  …but businesses were able to track and optimize every touchpoint. From ads, to website

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SaaS Companies Are Making This Sales Mistake (Are You Making It Too?)

The majority of SaaS companies are making a big mistake that is lowering their revenue. I use to make it too… This mistake exists because SaaS is changing. People are more comfortable with bringing software into their business which means that they’re finding and buying SaaS differently than before. That’s all SaaS is, it’s just software as a service. It’s

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[Escape Velocity] – Episode 15 – Jason Reichl at Go Nimbly

“How do you maximize your revenue?”  It’s the question that everyone wishes there was an easy answer too. No, I don’t mean that as a thought-provoking chin-stroking question to ponder from the armchair.  I mean how do you actually do it? How do big businesses know the right steps – backed with data – that are going to blast them

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