Think of how easy it would be to scale if you could say… “Google is one of our customers.” (Or an early adopter equivalent in your industry.) Right? There are some early adopters out there… And if you can sign them on as a customer (or strategic partner) they’ll bring all your other perfect-fit customers along with them. You go
I failed for 7 years straight. After clawing my way out of the gutter from drugs and crime… I still had to face setback after setback. I was smashed in the face with two failed businesses… And while I was working on my 3rd one, I was regularly awake at 2 am loaded up on Red Bull thinking to myself:
“If it doesn’t matter to an 8-year-old, it doesn’t matter.” Back when social media was barely a thing. And when Zuckerberg was still coding in Harvard. Lane Merrifield was on a mission to change the world… His mission:
A little while ago one of my businesses got 18 demos and 0 show-ups… ZERO. Crazy? I know right. I couldn’t understand how it could be ZERO… They had all booked a call that was on the calendar. They had all received email confirmations. And they had all gone through the pipeline smoothly. Or so we thought… Here’s what happened:
When we talk about scaling… What comes to mind as your #1 bottleneck: Securing capital? Getting the right people in the right seats? Dialing in your systems and OKRs? Well here’s a curveball. What if it’s none of that?
Imagine you’re the captain of a ship. You’ve recruited sailors. You’ve sailed out of the harbour in search of far away treasures… And now you’re caught in a raging open sea storm.
When Josh was 18, he saw a young entrepreneur in his town driving a lamborghini… A guy who lived in the rich part of town. “Wow, this guy is SO young, and so successful. I wonder what he does.” Josh was amazed. And that was it.
If you’re about to assemble a board of directors, or you already have one… I bet this is your worst nightmare: Struggling through a slide deck while investors attack you for three hours straight.
As a business owner, you’ve likely sailed through “company killing storms”… No new customers for weeks. A key team member abandons ship when you need them the most. Mass ‘customer exodus’. You name it. But some of the worst storms happen during the early stages.
Have you ever been a victim of ‘shelf help’? Yeah, I’m talking about non-stop consumption of personal development materials. You buy a book, skim through it, and then add it to your shelf… You listen to podcast after podcast. And you read through blog posts adding them all to Evernote as you look for fresh growth hacks. But no matter
