If I grabbed 100 people, and asked them how many needed to buy a pair of jeans – only 3 would raise their hands…
… but 7% would be “In Market” (the 2nd stage of the Audience Triangle) and will be buying soon.
What about the other 90%?
How do you speak to them?
That’s what I cover in this week’s video where I define the 5 stages and the different “buying intents” of each.
If you do this right, you can create marketing content that will take care of the market until they’re ready to buy.
Here’s how it works.
I believe marketing is crafting a message and inserting it into a market that wants to hear from you.
The way you do that AND attract 90% of the potential market is to create content that’s valuable to them.
It plays a double role…
1) It should repel those who aren’t interested in buying EVER (saves you from the tire kickers).
2) It will educate them over time about your business and get them excited to buy from you when the need arises.
Think about it this way… great content marketing focuses on either their aspirations, or desperations.
It either teaches them how to avoid a pain, or achieve a gain.
But for now, let’s focus on a pain they’re having that you can solve – or better yet…
Leave a comment and let me know what are the 5 biggest pains you solve for your customer?
If you’re struggling to list them, drop me a short description of your services, and I’ll help you expand on them.
Can’t wait to read.
