Hey, I’m Dan. And I Wasn’t Supposed To Be Here.
At 17, I was in a high-speed chase with the cops—behind the wheel of a stolen car.
Heart pounding as sirens closed in.
When the tires screeched and the car slammed into the side of a house.
I reached for a gun.
Ready to end it…
But the gun got stuck.
That moment should have been the end. Instead, it was a new beginning.
I got sentenced to six months in jail,
and for the first time…
Something actually changed.
A guard named Brian pulled me out of solitary confinement one day:
“What are you doing here? You don’t belong here.”
It was the first time I ever felt it: someone that believed in me.
But then I got transferred to Portage, a rehab facility for troubled youth.
While helping clean out an old cabin, we found an old computer and a book on Java programming.
I opened to Chapter 1.
Followed the first few commands.
“Hello World” popped up.
That moment changed everything.
FROM LOST TO LIMITLESS
For the first time, I had something to pour my energy into that wasn’t destruction.
I became obsessed with software, business, and proving to myself that I could build something.
It wasn’t a straight shot to success.
False starts.
Ideas that crashed.
But every setback was a stepping stone.
Between 2005 and 2013, I started, scaled, and exited three software companies—Spheric Technologies, Flowtown, and Clarity.
Each one bigger, faster, and stronger than the last.
The wins kept stacking.
But what I wanted more?
To see others win too.
I realized what was next….
From Building Companies to Building People
In 2015, I launched SaaS Academy—the world’s #1 coaching program for software founders.
I started my YouTube channel, not to “build an audience,” but because I wished someone had done the same for me.
I made a commitment: to breathe new life into ambitious people who refuse to quit.
I didn’t just want to help them make more money…
I wanted to help them reclaim their time, their energy, and their freedom.
I realized… it was never JUST about SaaS.
Reaching Millions AND Going Even Bigger
I was getting questions from EVERY type of entrepreneur.
Today, Martell Media reaches tens of millions across its social channels every month.
Every day, I share the principles that built my life:
Mindset, business, leadership, fitness, and relentless execution.
I run Martell Ventures, an AI-first venture incubator for founders who want to scale fast and build businesses for the future.
And I lead Kings Club, a free mentorship community for young men who want to step up, lead, and take control of their future.
The Mission Now
I shouldn’t even be here. But I am.
And I believe there are millions who just need the right person, the right push, and the right system to break through.
That’s why I do this.
That’s why I show up every day.
And that’s why, when you’re ready to step up and take control of your business, your fitness, and your life…
I’m here to help you do it.
Buy Back Your Time
The ultimate blueprint for scaling your business without burning out. Learn how to trade money for time, grow faster, and create more success, without sacrificing your life.